5 Things To Consider When Hiring A Web Designer
You are officially ready to expose your business to the ever-buzzing internet arena. To welcome the opportunities that are known to come from the traction of internet traffic. To grow your business into what you know it can become.
You are excited, but you are a little unsure where to begin.
You may ask, how should one select a local web designer? What exactly makes a good website design?
Here are 5 things to consider that will guide you when hiring a web designer.
RESPONSIVE WEB DESIGN
To fully make the most of the activity you receive on your website, you want your customers to be able to access your website from each and every device that they are using. It is important to consider ‘responsive web designs’.
The measurement of capability determined by what is considered a ‘responsive web design’ is one where the website can ensure an ideal user experience regardless of the device they are using.
Simply put, visitors to your website can easily navigate through your website on any device. They will not be put-off by lengthy scrolling. The pages will be consistent. The resizing of pages will be automatic. Your website will look fantastic on every screen size!
PAGE SPEED AND SEARCH ENGINE OPTIMISATION
Google places priority in page ranking to pages with higher load speeds. A page that is designed with SEO (Search Engine Optimisation) in mind, one that agrees with Google’s standards, will be rewarded with higher visibility online.
Simply put, a great website design is one that has been created with greater understanding of SEO. You want your website to be able to generate traffic, with success in digital marketing by being able to convert visitors to returning customers.
For all of this to happen… you need to be right there! Visible! On Google’s search engine!
SSL CERTIFICATES
In the URL of a website, you may have often noticed two things.
- https instead of http in the URL
- A locked padlock symbol next to the URL
This is the marking of a website with an SSL (Secure Sockets Layer) certificate. It exists to protect personal and private information that has been passed through your website, such as credit card information and passwords. SSL legitimises your website in safeguarding the personal information gathered from website visitors and fosters trust in your business. Google has also incorporated security into their ranking prioritisation. Simply put, websites with SSL certificates outrank those without it.
VISUAL DESIGN: BRANDING ALIGNED WITH BUSINESS
It is particularly important that web designers are able to provide a range of templates and/or design ideas that complement your business. The website design needs to look good, the right colour scheme, image logos and overall visual design is crucial. It also needs to have consistent branding that represents and aligns with your business needs.
Remember, this website will be the online face for your business.
FUNCTIONALITY AND USABILITY
Make sure to consider your objectives and how they will be executed through this website. You need to consider the sort of custom functions that your website needs. Things that for example may aid you in your digital marketing purposes. For example, will you be communicating with customers through online forms? You must make note of these questions in preparation for when you meet your web designer. The usability of every function on your website is important. You should be able to click between pages swiftly, every button across the site should be working, the overall functionality needs to be great.
Since you now have all this information under your belt.
You can now make an informed decision concerning which web designer is best for you.
Hopefully, one that may help you achieve your business potential!
Frequently asked questions with answers:
How much does it cost for Web Design?
What should a web designer include on your web design project?
- Your Company's Story
- Who You Are And What You Do
- Responsive Design
- A Great User Experience
- Answers To Objections
- Share Buttons In The Right Places
- Call To Action
- Why You're Different
- Updated Copyright
- Social Media Icons
- Blog Page
- FAQ Page
- Support Channels
What are the 4 stages of web design?
- Project Definition
- Information architecture, and prototyping
- User interface design
- Testing and evaluation
What are the types of web design?
- Homepages. — The homepage is your site's main page and serves as the face of a brand.
- Magazine websites
- E-commerce websites
- Blogs
- Portfolio websites
- Landing pages
- Social media websites
- Directory and contact pages
What a good homepage looks like?
- Logo
- Loading speed close to or under 3 seconds
- Mobile Friendly
- Navigation
- Headline
- Call to Action
- Social Proof
- Photos
- Text Content
- Footer
How can I check if my website is mobile friendly?
What if my website is not mobile friendly?
What is site speed?
How can I check the speed of my website?
- Caching
- Content Delivery Network
here are some site speed testing platforms:
- Pingdom
- Google PageSpeed Insights
- Google Mobile Website Speed Testing Tool
- Google Analytics Site Speed
- WebPageTest
- GTMetrix
- KeyCDN Website Speed Test
- DareBoost
- Web Page Analyzer
- YSlow
- Chrome DevTools
- Load Impact
- Site Relic
- dotcom-monitor
- New Relic
What is a good mobile website speed?
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